November 12, 2026

Instagram Engagement Rate Calculator

Type your followers and the likes and comments on a post to get your engagement rate, and see if it's good for an account your size. This free Instagram engagement rate calculator works for one post or up to 12, by followers or by reach.

Followers

Your post

LikesComments

Find every number in the app: open your profile, tap a post, then tap View insights.

Type your followers and the likes and comments on a post to see your engagement rate. Add up to 12 posts for a fairer average.

How to Use the Instagram Engagement Rate Calculator

Type your follower count.
Add the likes and comments from a post. For a fairer number, tap Add another post and fill in up to 12 recent posts.
Want the rate by reach? Tap Add saves, shares and reach, then copy the numbers from Instagram: open your profile, tap the post, then tap View insights (Instagram's help page).
Read your rate, its rating for your follower count, your averages per post and your best post.

Leave out pinned posts and paid ads. They get extra reach that your normal posts don't, which makes your rate look better or worse than it really is.

How to Calculate Engagement Rate on Instagram

Engagement rate shows how many people interact with your posts instead of just scrolling past. It's a percentage, and there are a few ways to work it out:

By Followers

The standard way, and the one benchmarks use. Anyone can work it out, because likes, comments and follower counts are public.

(Likes + Comments) ÷ Followers × 100

By Reach

Only the account owner can see saves, shares and reach, in Insights. Instagram now calls reach Viewers: the number of accounts that saw the post.

(Likes + Comments + Saves + Shares) ÷ Reach × 100

For Several Posts

Add up the likes and comments on each post, divide by the number of posts, then work out the rate as normal.

(Avg. Likes + Avg. Comments) ÷ Followers × 100

With Saves and Shares

Counts every kind of interaction. It gives a higher number, so only compare it with rates worked out the same way.

(Likes + Comments + Saves + Shares) ÷ Followers × 100

Example: you have 8,000 followers and your last post got 300 likes and 20 comments. (300 + 20) ÷ 8,000 × 100 = 4%. That's good for an account with under 10K followers.

If 5,000 accounts saw that post and it also got 40 saves and 15 shares, the rate by reach is (300 + 20 + 40 + 15) ÷ 5,000 × 100 = 7.5%.

Instagram's Insights show your likes, comments, saves, shares and viewers, but not an engagement rate (what Insights show). So you work it out yourself, which is what the Instagram engagement rate calculator above does for you.

What Is a Good Engagement Rate on Instagram?

Good means better than most accounts your size. Engagement falls as accounts grow, so 2% is low for 5,000 followers but strong for 500,000. Here's how the Instagram engagement rate calculator rates you, by followers, from a 2026 study of over 400,000 public Instagram accounts (checked November 2026):

Followers	Low	Average	Good	Excellent
Under 10K	Under 1.2%	1.2% to 3%	3% to 8%	8% and up
10K–50K	Under 0.6%	0.6% to 1.7%	1.7% to 5.2%	5.2% and up
50K–100K	Under 0.5%	0.5% to 1.4%	1.4% to 4.4%	4.4% and up
100K–500K	Under 0.4%	0.4% to 1.2%	1.2% to 3.3%	3.3% and up
500K–1M	Under 0.4%	0.4% to 1%	1% to 2.8%	2.8% and up
1M+	Under 0.3%	0.3% to 0.8%	0.8% to 2.1%	2.1% and up

Low is the bottom quarter of accounts your size. Good starts at the middle account, and Excellent is the top quarter. Creators score higher than brand accounts: the middle creator with under 10K followers gets about 5.1%, and with 1M+ followers about 0.8%.

Good Engagement Rate by Reach

By reach, the middle Instagram post in 2025 got about 5.5% of the accounts that saw it to like, comment, save or share. Carousels did best at about 6.9%, then single photos at 4.4% and Reels at 3.3%. Reels reach lots of people who don't follow you, so a lower rate on a Reel isn't bad news.

Followers or Reach: Which Should You Use?

Use the rate by followers to compare yourself with other accounts, or to check an influencer before you work with them. It only needs public numbers.

Use the rate by reach to see how good a post was with the people who actually saw it. A post can score low by followers just because Instagram showed it to fewer people that day.

How to Improve Your Instagram Engagement

Post carousels. They get the most likes, comments and saves for each person who sees them.
Ask one easy question in your caption, like “Which one would you pick?” People answer specific questions far more than “let me know what you think”.
Reply to comments soon after you post. Conversations bring people back to the post.
Make posts worth saving or sending: tips, lists, how-tos and things your followers want to show a friend.
Post when your followers are online. Insights shows the days and hours they're most active.
Learn from your best post. Add your last 12 posts to the calculator, find the one with the highest rate and make more like it.

Engaged followers are worth more to brands. See what yours could earn with the Instagram money calculator, or check a YouTube channel with the YouTube engagement rate calculator and the YouTube money calculator.

Lost followers lately? See who unfollowed you on Instagram. You can also dress up your bio with Instagram fonts and check your Instagram post size before you post.

Frequently asked questions

How do you calculate engagement rate on Instagram?

Add the likes and comments on a post, divide by your followers and multiply by 100. A post with 300 likes and 20 comments on an account with 8,000 followers has a 4% engagement rate. For several posts, use the average likes and comments per post.

What is a good engagement rate on Instagram?

Anything above the middle account your size. As of November 2026 that's about 3% under 10,000 followers, 1.7% at 10,000 to 50,000, 1.2% at 100,000 to 500,000 and 0.8% over 1 million. The top quarter of accounts under 10,000 followers get 8% or more.

What is the average engagement rate on Instagram?

About 1.9% for the middle public account with 1,000 or more followers, counting likes and comments against followers. Small accounts score higher and big ones lower, and creators score higher than brands.

How do I calculate engagement rate by reach?

Add the likes, comments, saves and shares, divide by the post's reach and multiply by 100. Instagram's Insights call reach "Viewers": the number of accounts that saw the post. The middle Instagram post gets about 5.5% by reach.

Where can I see saves, shares and reach on Instagram?

In the app, open your profile, tap the post, then tap View insights. Only the account owner can see these numbers, so you can't get them for someone else's account.

Does Instagram show your engagement rate?

No. Instagram's Insights show your views, viewers and interactions (likes, comments, saves and shares), but not a rate. You work it out yourself, which is what this calculator does.

How many posts should I use?

Your last 12, if you can. One post can be a lucky hit or a dud, and 12 recent posts is what most benchmarks use, so your rating is a fair comparison. Leave out pinned posts and ads, which get extra reach.

Why is my Instagram engagement rate going down?

Often it's because your followers grew faster than your likes. Engagement rates fall as accounts grow, so a lower rate isn't always bad news. Posting less often, or followers who no longer use Instagram, can also pull it down.

Do views count in Instagram engagement rate?

Not in the standard rate. Views show how many times a post was seen, while engagement counts what people did, like liking or commenting. Some people divide Reel likes and comments by views instead, which is how YouTube engagement is usually worked out.

Is the Instagram engagement rate calculator free?

Yes. It's free with no sign-up and no login. It runs in your browser, so the numbers you type aren't sent anywhere.